Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.
Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launching globally on June 27, the trainer features an upper composed entirely of adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.
The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.
The YEEZY BOOST 350 will be available on adidas.com/KANYE and will hit stores globally on June 27 retailing for €/$ 200. It will also be accessible through the adidas Confirmed app in New York, Los Angeles and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app -available in the Apple app store and Google Play- allows consumers to sign-up, reserve, and pick-up their sneakers all through smart phones. The launch will be set to a staggered schedule, unlocking reservation capabilities from East to West.
The Release Locations confirmed so far are New York, Chicago and Los Angeles. All Three have popped up on the adidas Confirmed app and will be seeing a release on June 27th.
adidas Yeezy 350 Boost Low
Grey/Black-White
June 27, 2015
$210
Update: Finishline and Pacsun will be releasing the Adidas Yeezy 350 Boost as well.
Stay tuned. @kanyewest #pacsun https://t.co/fY8J0SHjIT
— PacSun (@PacSun) June 15, 2015
Coming soon to http://t.co/WO5Ebt353B. “@adidasoriginals: #YEEZYBOOST 350 by @kanyewest. Coming soon. pic.twitter.com/JFhTbfaZNs” — Finish Line (@FinishLine) June 15, 2015
adidas Yeezy 350 Boost Low
Grey/Black-White
June 27, 2015
$210
If you haven’t downloaded the application, Do So Now.
Below are the cities confirmed to release the Yeezy 350 Boost.
Download the Adidas Confirmed App Here for Iphone
Download the Adidas Confirmed App for Android Here
Update June 17th:
Adidas announces the Yeezy Boost for June 27th
Take tech to the streets with a full #Boost midsole for maximum comfort. #YEEZYBOOST 350 lands June 27th. pic.twitter.com/uHlTlKWMcx
— adidas Originals (@adidasoriginals) June 17, 2015