We can only assume yesterdays announcement of the adidas Originals and Palace Skateboards Palace Pro sneakers is the start of a long-lasting relationship. The latest for the day old kicks sees some clever advertising that will leave you hipnotized.

The oh so London ad refers to the kicks as trainers, oooh the Americans are going to be confused by that one, all served up by grime (go look that up if you aren’t aware of grime) rapper MC D Double E. Four colorways launched yesterday, but this visual reveals that the oh so sexy Primeknit iteration will be, of course, a limited edition. Check out the vid and stay tuned to MN as more news surfaces regarding the May 16th drop.