The Primeknit ‘Glow-in-the-Dark’ pack features an industry first – a glow-in-the-dark Primeknit upper – an accompaniment to the on-going Aurora Borealis product story from adidas during the 2016 NBA All-Star Weekend.
The ‘Glow-in-the-Dark’ pack is inspired by the Canadian starry night that glows within the Aurora Borealis, creating a majestic viewing experience across North America.
The Tubular X and Superstar silhouettes are featured in a black-colorway with a Primeknit upper made with a special glow-in-the-dark thread and sole to complete the unique material story, while maintaining flexibility and breathability. When in natural light, the silhouettes appear in a traditional black/white colorway with a stone-gray Primeknit upper finish.
The Primeknit ‘Glow-in-the-Dark’ Pack is available on Saturday– Feb. 13 at major retailers, adidas.com and adidas retail locations nationwide. The retail price for Tubular X is $180 and Superstar $130.