adidas Originals will be holding four more additional concerts throughout the U.S continuing the EQT essentialism series. Kicked off in Portland with DJ and producer Kaytranada, the tour is scheduled to stop through Miami, Atlanta, Detroit and Chicago.
“For the entire month of August, adidas Originals goes back to the basics, standing by the EQT philosophy – everything that is essential, nothing that is not. Dialing each performance back to its raw essence, this free and immersive concert series is reminiscent of 90’s minimalism, Berlin circuit parties and Underground culture. Inspired by the groundbreaking movements in music that came from each chosen city, the ‘Essentialism’ concerts capture and celebrate what makes each destination unique.
Taking over a mix of traditional and unconventional venues for music—not unlike the warehouse parties of the 90s—the ‘Essentialism’ series applies the same pared-down approach of the EQT line to the carefully curated live performances. Sharing its storied history, each space will feature EQT displays offering an interactive overview into the line’s heritage and its continued influence on streetwear. All featured hip-hop and electronic acts will perform stripped down sets personifying essentialism through music while strengthening and supporting the creative community at each select city.”
Show dates can be seen below, with further RSVP information TBD.
|BJ the Chicago Kid