adidas adds to its long list of ventures into fashion with the Blue Collection from adidas Originals. Mixing functional sport utilitarianism with street attitude, the Blue Collection brings premium apparel and footwear to the table.
The men’s and women’s Spring/Summer 2014 collection is inspired by the upcoming FIFA World Cup tournament in Brazil, using prints and patterns influenced by Brazil’s lush tropical landscape and climate. Water-repellent fabrics, seam-sealed technology, and lightweight ClimaLite materials are unleashed through neon colors and jungle prints. Look for the collection to drop at select adidas Originals retailers starting April 1st.