What does Infinite Possibilities look like? For Big Sean it’s going back to Detroit where he first imagined a life in music. Big Sean returns to his high school, Cass Tech, to build a recording studio and inspire the imaginations of a new creative class. The Infinite Possibilities of ZX Flux #IMAGINEDBY Big Sean and adidas Originals.
adidas Originals today announced #ImaginedBy, an ongoing series of activations inspired by the adidas Originals silhouette, the ZX Flux. A sneaker known for the endless design and styling possibilities it allows, the ZX Flux is offered in an endless array of color palette combinations and is customizable through the mi ZX Flux app. The #ImaginedBy concept—anchored by the ZX Flux sneaker and its limitless creative potential—amplifies the power of artistic expression and imagination and will consist of a series of projects #ImaginedBy friends, partners and fans of adidas Originals. Big Sean, a longtime collaborator to the brand, was chosen as the first creator to imagine how the series would first come to life.
“#ImaginedBy recasts the ZX Flux sneaker as more than just a shoe, but rather as a tipping point for personal ideation and creative expression,” said Brandon Beaty, Director of Brand Communications for adidas Originals US. “We also recognize the positive influence creativity can bring about in people’s lives. This was the impetus behind the development of the ZX Flux #ImaginedBy concept, this idea of spreading the power of imagination and to encourage others to fully explore their creativity.”
In furthering to spread the message of imagination, adidas Originals today released a short film, documenting the story behind the studio and its unveiling to the Cass Tech community.