adidas Originals Announces the Pharrell Williams 4D

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adidas has lifted the once-limited Futurecraft out of hibernation to partner with the renowned Pharrell Williams on a neoteric expansion.

As the newest member of the Hu family, the fittingly named Pharrell Williams 4D silhouette comes in two bold colors, Active Purple and Tech Olive, pairing the classic Primeknit upper with the revolutionary adidas 4D midsole technology. adidas promises that the shoe guarantees supportive movement as well as full comfort and stability. The laces come through pre-cut sections without the typical metal detailing and the shoe may seem armorless without the usual Three Stripe logo (which comes painted this time instead of laid on top), but the sock-like collar stamped with “Hu” keeps things snug and auxiliary.

The Pharrell Williams 4D is set to launch at global retailers on December 20th, followed by a release on adidas.com in North America on January 11th. Take a look at both colorways below.

adidas x Pharrell Williams 4D “Tech Olive”
Color: Tech Olive/Running White-Collegiate Green
Style Code: FV6334
Release Date: December 20, 2019
Price: $400 USD

adidas x Pharrell Williams 4D “Active Purple”
Color: Active Purple/Running White-Purple
Style Code: FV6335
Release Date: December 20, 2019
Price: $400 USD

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