The Air Jordan 3 Doernbecher release date has been announced for July 20th, 2013.  2013’s Doernbecher re-release brings us another classic model that dropped back in 2010. The Air Jordan 3 DB designed by Cole Johanson was one of the most successful Air Jordan releases of all time and with prices damn near through the roof, you can’t go wrong with trying to cop this pair once again for box price. Check out the details for the release at the bottom and let us know if you’ll be picking them up.

Cole Johanson participated in the Doernbecher Freestyle program in 2010 and had the opportunity to tell his story through the Air Jordan 3 Retro. A tonal red upper features “COLE” subtly spelled out within a diamond grid pattern, as well as callouts to his two favorite foods (spaghetti and chocolate) behind the pull-tab. But it was two words inscribed on the insole that helped Cole beat his lymphoma: Strength and Courage.

“Those are the two things you need the most,” he said. “Especially courage. I mean, everyone has it, the trick is just not letting it go when hard things happen.” It’s a mantra that Cole continues to embrace as he prepares to start his freshman year at Beaverton High School. He can’t wait to play high school hoops, and, of course, he’ll be rocking a pair of Air Jordans.

Look for Cole Johanson’s limited edition Air Jordan 3 Retro on July 20 at and in Nike retail locations across the US. All proceeds benefit the Doernbecher Children’s Hospital Foundation and the young patients who need it most.


Cole’s Air Jordan 3 Retro access via @NikeStore Twitter link only


Sizes: 7-13, 14, 15

Limit 1 per customer




Third World Born Chicagoan pursuing all things pursuable. Follow me on IG: @oscar_castillo