In celebration of their 30th Anniversary the Air Jordan 3, Jordan Brand will be releasing an all-new Korea exclusive Air Jordan 3 Seoul created by Tinker Hatfield and Dan Sunwoo in Nike’s Innovation Kitchen.

“I grew up a sneakerhead in Seoul and I wanted to create a shoe that pays homage to the creative energy of the city. Now is the perfect time, building on the momentum of the winter games and the love Korean consumers have for Jordan Brand,” said by Sunwoo.

The Taegukgi (Korean flag) sets the base for the silhouette’s color scheme, with the “taeguk” symbol expressed through the lining and collar’s blue and red and the white upper representing peace and purity (as it does on the flag). 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue. Another feature is the “Nike Air” as tribute to the original Air Jordan 3.

Air Jordan 3 Seoul Release Date

The Air Jordan 3 “Seoul” is set to release on March 10th on and at the Jordan Hongdae store only.

Air Jordan 3 “Seoul”
Release Date: March 10, 2018 (Korea)