Nike first introduced the “What The?” colorway in 2007 when they took characteristics of different Nike SB Dunk Low colorways and combined them all into a single shoe. This mash-up concept has continued throughout the years and has been implemented in Air Maxes, Kobes, KDs, LeBrons, and many other sneaker models.
Jordan Brand has created a “What The?” colorway of the Air Jordan 4 to celebrate its 30th anniversary. This Air Jordan 4 colorway combines elements of the White Cement, Military Blue, Fire Red, and Black Cement colorways into a single pair of sneakers. Branding on the shoe includes Nike Air on the heel and a Jumpman tongue tab.
The Air Jordan 4 “What The?” will release on November 23rd for a retail price of $200 USD. Check out the first images of the sneaker below.
Air Jordan 4 “What The?”
Color: White/Fire Red-Tech Grey-Military Blue
Style Code: CI1184-146
Release Date: November 23, 2019