Jordan Brand opened up the Jordan Hangar last week to test run the CP3 VIII. With the release of Chris Paul 8th signature sneaker, Jordan Brand went all out by opening up space inside of a Hangar..a Freakin Hangar! to try out the newly released sig. Below are some of the photos of the test run. Enjoy!
After the incredible success at Terminal 23 in New York, last Thursday the Jordan Brand opened up its much anticipated private L.A. brand space – called the Jordan Hangar – for an exclusive, invite-only first-look media preview and open run, testing the new CP3.VIIIs. The Jordan Hangar will be home to Jordan Brand athletes Chris Paul and Blake Griffin, and an off-season training ground for many others in the Brand Family
The expansive Jordan Hangar is situated in an undisclosed nearly 80,000-square-foot plane hangar in west L.A., which was once owned by Howard Hughes and rumored to be where the Spruce Goose was built. Included in the Jordan Hangar:
A full-size, regulation basketball court, with a stylized silver base and Jordan fractal pattern up and down the floorboards. The brand’s social/digital handle, @jumpman23, runs along the baseline, and CP and Blake’s logos are featured in the paint between the basket and free throw line. Sleek, light-colored, multi-tiered stands rise up beyond the far backboard; and, above the court – more than halfway to the 75-foot-high rafters – is a three-paneled jumbotron, with each panel measuring 100 square feet. Along with featuring games between local high schools, Jordan said the court will be used by Jordan Brand players for offseason training as well as possible future product testing.
Entering the Jordan Hangar, where the hashtag #takeflight in cement greets every high flier on the way in, guests walk down a mini Hollywood Blvd. Walk of Fame, with each Jordan Brand basketball athlete getting their own star. On the wall in front as you turn into the open space: a white wall with artistic carvings of MJ’s accomplishments.
Two performance measurement elements stand out in the hangar as you walk toward the court. The first is The Cube, a 10-foot high, four-sided box, with a video screen on each side. Players can grab a ball and test their skills while mimicking the timed, repetitive on-screen drills performed by the athlete on-screen, all moves Chris Paul himself uses in-game – including his famous jab step and the beginnings of his crossover. During the drill, a voice from the box counts down the time the player must continue that move, as well as hints on how to improve throughout. Moving from The Cube toward the court is a runway, launch and landing pad measuring a player’s jump, calculating the pounds of force generated on liftoff. Through sensors on the pad, the information comes up within seconds on the screen.
The Jordan Hangar also features two NBA-style lockerrooms with a dozen lockers each: one locker room for CP, another for Blake. Each player has a dedicated locker, complete with golden nameplate, which are reserved solely for their use. The locker room has a lounge with leather chairs, couches and a 75-inch flat-screen TV, set up for NBA 2K matchups.
