Today adidas unveils miadidas Pure Boost, now available to customize in 12 colors and 4 prints, including a variety of personalization options.


To showcase the mi customization, adidas has created a Stars & Stripes edition, available for purchase for $140 plus an additional $5 for prints here.


Pure Boost features a breathable four-way stretch seamless upper and no sockliner to enhance the feeling of standing directly on Boost cushioning. The TIRRENINA suede heel, a sustainable luxury fiber that is made without any solvents during the manufacturing process, adds a fashion element and keeps your foot in place without restricting movement.