GUESS JEANS U.S.A. is set to relaunch their GUESS Sport line with a sport-centric, 90s-themed collection. The collection will dig into GUESS’s archives to release an exclusive collection at a two-day pop-up event taking place at their Los Angeles headquarters.
The event itself will be held outdoors and have local athletes competing in their respective sports along with a carnival, skate park, car show, and various performances said to take place. GUESS will also be collaborating with popular L.A. based streetwear brands, allowing them into their archives as well to see their take on GUESS Sport classics that will also exclusively release at the pop-up.
The GUESS Sport pop-up event will take place at LOT 5 in downtown L.A. on August 24th and 25th. You can register to attend on the GUESS JEANS website. In the meantime take a look at a few of the collaborative pieces below and stay tuned for more info.