Ever step into an LED equipped Basketball Court? It’s pretty freaking epic. Yesterday’s Nike Basketball Zoom City event, took the basketball court to another level as LED floors were placed giving everyone an amazing experience with visuals. Several basketball games were held and included appearances by J.Cole, Common, Stalley and other influential personalities in the sneaker culture. The entire place had neon lights that lit up the arena,including some pretty sick visuals.
Step into the future of basketball at the Zoom City Arena. Zoom City Arena is a state-of-the-art basketball facility featuring a full-sized LED basketball court that brings graphics and video to life. The regulation-size court incorporates a fully programmable LED screen to run content and interactive training programs. Consumers are invited to witness and work out with the best Nike athletes and Nike Master Trainers through virtual training programs and the signature move sequences of some of the best in the game.
The Zoom City Classic basketball tournament featured top-tier personalities from the worlds of entertainment, arts and media wholove the game. Six teams competed for the championship. Over 40 participants from the worlds of entertainment, arts andmedia, joined by elite coaches and professional player guests.Nike Zoom Arena represents the future of basketball, giving athletes a chance to witness and workout with the best Nike athletes and trainers in the world. Zoom City Arena is a state-of-the-art basketball facility featuring a full-sized LED basketball court that brings graphics, video and player-tracking to life..
Consumers can sign up for court access through nike.com/nyc. Zoom City Arena is located at 419 Canal Street, New York, and will be open Feb. 13-15 from 10:30 a.m.-10 p.m.