On Friday, November 11, Nike Soho, a five-story, multi-sport category, 55,000-square-foot retail experience will open in the heart of New York City’s Soho neighborhood at 529 Broadway at Spring Street. Designed to deliver the best of Nike’s personalized services, from exclusive trial spaces to product customization, the store creates a seamless link between Nike’s digital and physical platforms.
“We’re leading the transformation of sport retail — offering the best of Nike products, services and experiences under one roof,” says Heidi O’Neill, Nike’s President of Global Direct to Consumer. “With Nike Soho we can realize the promise of personalized performance. Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential. Whether you’re training for a marathon, shooting hoops or doing drills on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. Because it’s more than a store — it’s a personal sport experience.”
Nike Soho offers some of the hottest products — from brand-defining innovation to store exclusives — including a LeBron Soldier X collaboration with designer John Elliott, Air Force 1 Low NYC HS, iconic Jordan silhouettes and local designer collaboration tees.
Here’s a first look at Nike Soho’s one-of-a-kind, ultimate service destinations.