Building on a history of pioneering innovation and craftsmanship, the Jordan Brand today unveiled the highly anticipated Air Jordan XX9 at a media event in New York. The 29th iteration of the successful Air Jordan franchise is the world’s first basketball shoe to be tailored for flight. With the launch of this year’s signature Air Jordan release, the brand continues its commitment to bringing innovation and style to the hardwood with the best on-court footwear and apparel for the world’s greatest athletes.
Each year, the Air Jordan launch serves as a platform for the Jordan Brand to push consumer expectations for the style and performance of on-court basketball shoes. Since 1985, the launch of the brand’s most premium performance product has debuted innovations such as Visible Air in the AJ III, carbon-fiber materials in the AJ XI, and most recently, Flight Plate technology in the Air Jordan XX8.
The Air Jordan XX9 is no different – featuring two revolutionary technologies: an evolved Flight Plate coupled with the first-ever performance-woven upper. This design creates a shoe that feels and plays as if it were tailored specifically to each athlete’s foot.
In a break from revealing the shoe in February in recent years, Jordan Brand introduces the Air Jordan XX9 this April to more closely align with the beginning of basketball season, says the brand’s President, Larry Miller,
“Our mission is laser-focused: We want to provide the absolute best performance products to our athletes, from elite high school athletes to professional players competing for championships,” said Miller. “By shifting to a fall launch, we ensure players around the world will have the very best in performance and style available as they prepare for the season.”