onitsuka-tiger-jcrew
J Crew and Onitsuka Tiger collaborate for the 30th anniversary of the Colorado Eighty-Five silhouette.

Available today on the J.Crew site and at Onitsuka Retailers, is the latest and very first collaboration with both entities celebrating the 30th anniversary of one of Onitsukas most prized silhouettes – The Colorado Eighty Five. The collaboration resulted in two colorways of the classic model, featuring premium materials and the perfect summer tones. If you haven’t already, grab a pair now over at JCrew.

ONITSUKA TIGER: THEN

Founded by Kihachiro Onitsuka in 1949, Onitsuka Tiger was one of the world’s first sneaker brands and an early running-shoe innovator. Kihachiro used the Latin motto anima sana in corpore sano—or “a sound mind in a sound body”—to describe his design philosophy and later renamed the company with its initials, ASICS, dropping Onitsuka from the name. In 2001, Onitsuka Tiger relaunched as the heritage line of asics®, working to reissue some of both brands’ most iconic and successful designs, including the Colorado Eighty-Five.

ONITSUKA TIGER: NOW

In honor of the Colorado Eighty-Five’s outdoorsy vibe (it was released in 1985 as a trail runner), our designers created two exclusive colorways that pay homage to the rugged landscape of
its namesake state. Only four brands in the world were allowed access to this special 30th-anniversary edition, and we’re the very first one in the U.S. So if you want a pair, or two, don’t wait until the style’s next birthday because it’s gonna go fast.

onitsuka-jcrew

Third World Born Chicagoan pursuing all things pursuable. Follow me on IG: @oscar_castillo