In a town accustomed to both construction and unusual sights, New Yorkers on West 34th Street between 7th and 8th Avenues—one block from Madison Square Garden—on Friday morning noticed a new 18-foot tall classic Jordan shoebox serving as a construction barrier. Behind that barrier, the Jordan Brand and Footaction teams are hard at work creating a Jordan-only retail store, the first in a series of planned premium Jordan retail experiences coming to North America.
“We’re excited to launch North America’s first Jordan Brand exclusive retail experience for athletes at the top of their game who demand the absolute best in both performance and style,” said Larry Miller, President, Jordan Brand. “We will work with Footaction to bring Flight 23 to markets across North America, and can’t imagine a better place to start than one of the best basketball cities in the world, New York.”
More details about the New York Flight 23 store will roll out in the coming weeks—stay tuned to @Jumpman23 and Jordan.com for all the latest information.