Jordan Brand celebrates the launch of the Jordan Melo M12 and pays tribute to the “the dungeon,” a rec center in Baltimore that served as a safe haven to a young Carmelo Anthony, allowing him to focus exclusively on basketball.
Now a 12-year league veteran, Melo understands the importance of the journey — and incorporating lessons learned along the way. They helped him develop a strong work ethic that keeps him continuously perfecting his skills, a practice that ensures both the player and his signature shoe, are primed for even greater success.
The innovation and style of the Jordan Melo M12, Carmelo Anthony’s twelfth signature shoe, reflects this ongoing evolution. The shoe’s lightweight, flexible form provides better ankle lockdown and comfort while a mesh upper, asymmetrical webbing loops and a pared-down heel and ankle design offer targeted support for a one-to-one fit. Lightweight zoned cushioning and heel lockdown, including four foam pads placed in the interior, augment this pinpointed support.
Two Zoom Air units offer responsive cushioning and a low-profile feel, whereas articulated flex grooves allow the midsole to move with the foot. FlightSpeed technology delivers an explosive first step by maximizing the responsiveness of the air units through compression and deflection.
The Jordan Melo M12 will be available globally beginning January 2 for a suggested retail price of $160. Additional colorways of the Jordan Melo M12 will launch throughout the spring season.