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When it comes to marketing, Nike’s known to have the upper hand on the competition and next year, they’re going to be coming up with various ways to market the upcoming Olympics in Brazil. For their latest project, Nike collaborates with Rizon Parein to create a stunning neon light display using 4D rendered into V-Ray. The project showcases the classic Nike Sportswear Air Max 1, using various visuals that would catch anyone’s attention, especially those Air Max 1 fans. Check out the pieces below!

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Nike-Neons-Display-1 Nike-Neons-Display-3 Nike-Neons-Display-2

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