Nike proudly announces the 2015 #BETRUE collection of uniquely designed footwear, apparel and equipment, inspired by the LGBT community and celebrating the passion and pursuit of sport by all athletes.
At the center of each of the #BETRUE collection styles is a gradient rainbow that reflects both the diversity found within sports and Nike’s support for the LGBT community. The collection spans performance to lifestyle and includes the Nike Free Run 5.0, Nike Hyper Rev and the Nike Run Roshe.
Nike is a proud supporter of the LGBT Sports Coalition and its initiatives to end discrimination in sport. Nike helped found the LGBT Sports Coalition in 2011, and continues to support the Coalition through the #BETRUE collection, which began in 2012. Nike will also host the coalition’s fourth-annual summit in June 11-13 in Portland, Ore.
The #BETRUE collection will be available beginning June 5 on nike.com, and rolling out at select Nike Stores (Portland, San Francisco, Union Street, New York, Flatiron, Boston, Chicago, Georgetown, Los Angeles, Santa Monica and Lenox) and Nike Factory Stores (Portland, Chicago, Los Angeles, Boston, Washington, D.C., Orlando and Celebration, Florida.) throughout the month.
Select Nike Store locations will host special #BETRUE Nike+ Run Clubs and Nike+ Training Club sessions in June to align with the collection’s release:
June 8-14: Portland, Los Angeles, Washington, D.C. and Boston
June 22-28: San Francisco, Chicago and New York City