LeBron James partners with Nike Basketball to create new integration between footwear innovation and next-generation gaming.
Honoring LeBron James’s current NBA2K14 game cover, Nike Basketball created a limited edition 2K14 version of the LEBRON 11. Limited to 2,014 pairs, gamers channeled their inner LeBron James as they competed in the game. The LEBRON 11 is the first-ever physical basketball shoe that could be earned through game play.
EARNED, NOT GIVEN
In order to unlock the shoe, NBA2K14 gamers had to reach several milestones during their in-game journey that included winning 60 games and creating a signature shoe in the Nike Innovation Kitchen within the game. Reaching the milestones took approximately 80 hours.
INNOVATION MEETS INSPIRATION
Driven by performance innovation and inspired by a lion, the LEBRON 11 2K14 features a jungle cat print throughout with a deep red upper symbolizing the heart of a lion. The LEBRON 11 is the lightest and lowest LeBron signature shoe ever, weighing approximately 14.5 ounces in a men’s size 9.
SIGNED, SEALED, DELIVERED
Select winners of MyPlayer mode will receive communication tonight on shipping details and will receive the surprise shoe in the weeks to come.
This maybe were the Lebron “MVP” shoe but KD had it so I think that’s why they emailed an excuse for those 2,014 people cause they had to alter the shoe lol, just my theory… still looks good though.
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