Innovation invariably requires risk-taking and ample out-of-the-box creativity. It’s about finding the magic in experimentation and inspiring designers to dream big and think differently. It’s about embracing “What if…” and rediscovering wonder.
After all, it is only by manifesting the previously unimaginable that true innovation takes place. Nike designers engage in this fantastic thinking daily. For The Nature of Motion, a Nike exhibition at Milano Design Week 2016, however, they applied it to the concept of natural motion. Starting with Flyknit uppers, they created a collection of aptly named Experiments in Natural Motion, inventions that rethink materials and take inspiration from places as diverse as cat whiskers and champagne packaging.
Check out the rest over at Nike.com