Popular gaming streamer Tyler Blevins, better known as Ninja, has officially announced his partnership with the Three Stripes. This is the first time that the German sportswear brand has collaborated with someone from the gaming community. Adidas has made it a point to help athletes make a difference in their game—no matter what the game is—so while unprecedented, this partnership makes sense.

The exact specifics of the partnership deal have yet to be revealed, but Ninja’s fans can expect some exclusive footwear and apparel arriving to adidas retailers in the coming months. Check out Ninja’s announcement video below and learn more at adidas.com/ninja.

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