Those that collect sneakers can appreciate the art and craftsmanship of shoe design. To some, sneakers aren’t just sneakers. Design can be inspired by seemingly anything. That is why New York boutique, RISE, has teamed up with Puma to present a shoe that is willing to spark a movement.
Founder of RISE, Chase Ceparano lost his father due to AIDS in 1994, which makes HIV/AIDS a personal subject matter for him. With the help of Puma, the two have come together to present a sneaker that commemorates those that have lost those to AIDS and to actively make the infection a topic that we all should be open to discuss.
The Blaze of Glory model is dressed in premium red leather. The bright red shoe sits atop of a black Trinomic sole with red speckles. The shoe contains an embossed logo and has lace holders with the AIDS Ribbon and “NYIFL” on them. The most detailed feature on the shoe comes courtesy of the reflective hearts that are cut into the sides of the shoe.
Puma and RISE are donating over $15,000 to amfAR without using any proceeds from the shoes that’s being sold. The two want to let the social force of the shoe speak for itself without the use of PR. Therefore, this shoe can be a reminder to discuss something that has been plaguing the world for over 30 years.
The RISE and Puma Blaze of Glory will be releasing on World AIDS Day-December 1 at RISE’s pop up location of 345 Broome St. in NYC. The remaining pairs of the shoes will be sold on RISE’s online store on December 2 at midnight.