Due to recent events resulting in riots, deaths and bad press, It was only a matter of time until Nike found another alternative to their hectic releases and it begins this weekend. Nike has decided to use twitter for their upcoming releases and implement an RSVP system to avoid any incidents. The method is simple, all you have to do is follow your local Nikestore on twitter, then you’ll be informed before a major release. Nike will then inform buyers of an RSVP date. On the date, stores will tweet a time when the RSVP process begins. Once the RSVP starts, Buyers will have 60 minutes to DM their Nikestore with their sizes and info. Let us know how you feel about the new system.


Nike Store Launches – Twitter RSVP

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

  • On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
  • Once registration is open, you must Direct Message(“DM”) the store within 60 minutes. The DM must include:
    1. The product-specific #tag tweeted by the store
    2. The last 4 digits of your State/Passport/Military/School ID number
    3. Your shoe size (limit one).
  • Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
  • Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM?

  • Step 1: Make sure you are following the stoe Twitter account in order to send a DM.
    Note: Nike does not need to follow you because its Twitter accounts are verified
  • Step 2: Watch for the store to send a RSVP tweet at a random time on the designated RSVP day.
    Example Tweet: Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
  • Step 3: you respond with a DM to the Nike store Twitter account.
    Example DM: #Electrolime, 4253, 10.5 = [unique #tag], [last 4 digits of ID], [shoe size]
  • (For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

  • One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
  • Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
  • Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
  • Resell or trade of Twitter RSVP confirmation is prohibited.
  • Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
  • Lines will not be allowed to form outside the store for this release.
  • Launch process is always subject to change at any time at the discretion of Nike, Inc.


Store Name City State Twitter Handle
NIKETOWN Boston Boston Massachusetts @NikeBoston
Nike Dallas Dallas Texas @NikeDallas
Nike Las Vegas Las Vegas Nevada @NikeLasVegas
NIKETOWN Los Angeles Beverly Hills California @NikeLA 
Nike Mall of America Bloomington Minnesota @NikeMallAmerica
NIKETOWN New York New York New York @NikeNYC 
Nike Portland Portland Oregon @NikePortland
Nike Roosevelt Field Garden City New York @NikeRooseveltFD
NIKETOWN San Francisco San Francisco California @NikeSF 
Nike Santa Monica Santa Monica California @NikeSantaMonica
Nike Scottsdale Scottsdale Arizona @NikeScottsdale
NIKETOWN Seattle Seattle Washington @NikeSeattle 
Nike Running Bay Street Emeryville California @NikeBayStreet 
Nike Running Eugene Eugene Oregon @NikeEugene
Nike Running Fashion Island Newport Beach California @NikeFashionIsl
Nike Running Fashion Valley San Diego California @NikeFashionVal
Nike Running The Grove Los Angeles California @NikeTheGrove
Nike Running Lenox Square Atlanta Georgia @NikeLenoxSquare
Nike Running South Coast Plaza Costa Mesa California @NikeSCPlaza
Nike Running Stanford Palo Alto California @NikeStanford 
Nike Running Westchester White Plains New York @NikeWestchester
Nike Running Westfarms Farmington Connecticut @NikeWestfarms
Nike Running Westport Wesport Connecticut @NikeWestport
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