New York-based specialty athletic retailer Footlocker, launched a new television commercial featuring NBA star James Harden alongside NBA legends Charles Barkley and Scottie Pippen. The latest ad titled “Short Memory Part I” is part of Foot Locker’s successful “Approved” campaign and supports the brand’s position as a can’t-miss destination for back-to-school shopping.
The spot opens with Harden asking Barkley how to start the new season off right. Barkley notes that Harden has already taken the first step with fresh gear from Foot Locker, and now just needs a short memory, because according to Sir Charles, “All the greats have a short memory.” When questioned further by Harden, Barkley amusingly claims no recollection of his past. Scottie Pippen chimes in to support the notion that “all the greats have a short memory” by touting who the greatest Chicago Bull is of all-time.
“Working with Foot Locker is a great experience for me every time because they appreciate my sense of humor,” said Harden. “I’m looking forward to taking the short memory advice from these legends and to start fresh this season.”