VILLA, the nation’s premier lifestyle retailer, has partnered with iconic footwear brand adidas Originals to launch a second exclusive version of the Top Ten. The new colorway nicknamed as the “Triple Crown” pays homage to the city of Detroit, highlighting the cities legacy of hard work, dedication, and success. A mixture of navy and orange, derived from the city’s home baseball team, makes up the color combination found on the sneaker.
In the history of Major League Baseball, only 14 men have won the Triple Crown (leading the league in batting average, home runs and runs batted in). Two members of this exclusive club accomplished the feat while playing for the Detroit Tigers: Miguel Cabrera (2012) and Ty Cobb (1909). “We use the Triple Crown as a symbol to represent Detroit’s larger success story. Ever since VILLA expanded into Detroit in 2012, the city has immensely embraced us as one of its own. We are excited to partner with adidas Originals in honoring Detroit’s past and its bright future,” says Patrick Walsh Chief Marketing Officer, VILLA.
Detroit is a great American city. Although much is often overlooked when speaking about the Motor City, the VILLA exclusive adidas Originals “Triple Crown” glorifies and brings to light all the city’s beauty and burgeoning creative movement.
VILLA is celebrating its 25th anniversary. As VILLA expands into new neighborhoods across the country and introduces itself to new communities, the company will continue to put the customer at the forefront. The VILLA exclusive adidas Originals Top Ten “Triple Crown” launches November 22nd, as part of VILLA’s “Perfect Week.” VILLA is celebrating its 25-year anniversary with twelve Perfect days (November 20 – December 1) filled with events, grand openings, appreciation sales, and exclusive collaborations.
The VILLA exclusive adidas Originals Top Ten “Triple Crown” will be available in men’s and grade-school sizes on Saturday, November 22nd. Each men’s sneaker is packaged in a special edition box and will retail for $90. The release will be sold exclusively at select VILLA locations nationwide and online at www.ruvilla.com.