The Alternate Collection
30 years ago, Michael Jordan shocked the world by unveiling exclusive colored-up performance footwear on the hardwood. His bold, instantly recognizable shoes sparked a worldwide craze. Presently known as player exclusives, these unique on-court color ways are highly prized by athletes and collectors alike.
As a celebration of the Air Jordan Franchise’s 30th Anniversary, the brand unveils three retro silhouettes that stem from this phenomenon and posit what Jordan’s player exclusive footwear would look like. The Air Jordan II, Air Jordan IV and Air Jordan V Low incorporate colors consistent with the Chicago-based team Jordan played for during his early years in the league.