After hinting at it recently, it appears Kanye and French powerhouse A.P.C. are actually going through with their capsule collection, news sure to set the fashion, streetwear, sneaker and music world ablaze. Set to release at the alarmingly approaching date of July 14th, this collection is said to include only the basics, yet most essential items of any wardrobe: a jean, a t-shirt and a hoodie. Nothing more, nothing less. More after the jump.
Kanye has proven with his latest offering, Yeezus, that excess is not the move, choosing instead to make calculated and precise movements, a philosophy I look forward to seeing put into practice in this streetwear collection. Check out what A.P.C. founder Jean Touitou had to say of Kanye himself.
“Over two years ago, a visitor to the A.P.C. studio was announced to me as “Kenny”. He wanted my advice on the fashion
industry; although I found such a request quite vague, as a mutual friend introduced us, I met with the guy. The guy talks, talks and talks and I was having a good time listening. He had nice manners and spoke about losing his mother in a surgery accident, about losing his girlfriend too, and about how difficult doing the right thing in fashion was. After a while, I was curious to know what this gentleman was currently doing in his life. I simply asked him: “May I know what your trade is, sir?” He took his shades down, so that finally I could see his eyes, and answered me: “I am a hip hop artist.”
At some point my crew informed me that his name was West, Kanye West. I introduced him to the A.P.C. design studio, and he kept asking how he could start something in that fashion industry. This is when we all advised him to start that something in France, and keep quiet about fashion noise while learning about it. Then later, as we became friends, he invited me to his recording studio at Hotel Meurice. At the time he was working with Jay-Z on an album, which wasn’t already named, Watch the Throne. Over the months, we kept hanging out and finally came up with the idea of doing a small capsule collection of clothes together. “Small” meaning that this capsule collection consists of a jean, a hoodie and a T-Shirt. Those are precious to me and to Kanye too, because it took time and thoughts to get there.”