In August of last year, it was announced that Authentic Brand Groups (ABG) would be purchasing Reebok from adidas “for a total consideration of up to 2.1 billion euros.” This transfer of ownership is expected to close in Q1 of 2022. Today, ABG announces a new partnership with Foot Locker, Inc. for the Reebok brand.
Through the agreement, Foot Locker, Inc. and its brands will deepen their assortment with Reebok and will exclusively carry select Reebok footwear models for men, women, and kids in-stores and online. This includes exclusivity of basketball footwear from names such as Allen Iverson and Shaquille O’Neal.
“We are incredibly excited to partner with ABG and Reebok to gain exclusive access to industry renowned product,” says Richard Johnson, chairman and CEO of Foot Locker, Inc. “This partnership builds on our commitment to elevate the customer experience, offer consumers high heat product from the biggest brands, and build collaborations with the biggest names in sneaker culture.”
Foot Locker, Inc. will be working alongside Reebok Design Group (RDG), the global brand hub for design, development and innovation, and the supplier of core product categories, as part of this partnership. The rollout of this expanded Reebok assortment of product is expected to begin Fall 2022 via Foot Locker, Footaction, Champs Sports, and Eastbay.