Adidas Announces long term Partnership with Pharell

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When Kanye West hinted his partnership with Adidas earlier this year, the news shook the footwear industry as it made headlines across the sneaker world. Shortly after, adidas announced their partnership with Bathing Ape founder Nigo which was the 2nd power move made by three stripes 2 months into 2014. Today, they’ve added another entity to their roster – American singer-songwriter, rapper, record producer, musician, and fashion designer Pharell Williams. All three individuals are officially part of the Adidas team meaning we could be seeing some epicness unfold in the coming months. Let us know how you feel about this move in the comments section.

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