adidas is gearing up for their first-ever Creator’s Club Week, a weeklong digital festival celebrating the members of their free membership and rewards service.

The festival will offer Creator’s Club members exclusive product releases, access to digital conversations and events with adidas creators, over 30 surprise raffles featuring “unique creations” (like signed adidas Predator boots from Paul Pogba), and more. The festival will start with the launch of of the adidas UltraBOOST DNA LOOP, an ultra-sustainable shoe made from a single material that can be (in theory) infinitely recycled.

Other events will include conversations with creators like Pusha T and Paolina Russo, more than 70 new adidas designs, and more. The event will kick off on October 14th and run until the 21st. Interested parties can sign up for free now via adidas’ website or app to learn more and experience the festival firsthand.


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