FIFA World Cup 2022 in Qatar is quickly approach. adidas is gearing up with the launch of the latest chapter of its Impossible Is Nothing campaign, celebrating how the joy of soccer unifies players and fans worldwide.
adidas first introduced its Impossible Is Nothing campaign in 2004, encouraging fans to push boundaries, set new goals, and achieve greatness. 18 years later, the Three Stripes continues this message with a new short film titled “The Family Reunion.” It stars soccer players Lionel Messi, Karim Benzema, Jude Bellingham, Serge Gnabry, Pedro ‘Pedri’ González López, Achraf Hakimi, and Son Heung-Min. Soccer fans get an inside look at each athlete’s personality as rapper Stormzy narrates the short film and drives the bus taking the players to the World Cup.
With a full month of unmissable moments undoubtedly ahead at FIFA World Cup 2022, adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations, and the creation of the ‘Al Rihla Arena’ – an official adidas fan zone on-the-ground in Qatar. adidas also recently released its new federation kits for the event.
The 2022 FIFA World Cup in Qatar kicks off Saturday, November 20th. Check out “The Family Reunion” campaign film above and additional imagery below.
