Followin 2015’s Futurecraft release, Adidas has officially unveiled the FutureCraft 4D. Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. Futurecraft 4D is a fruition of adidas Futurecraft- the brand’s journey to define the future of craftsmanship through exploring new technology, design, and collaboration in order to provide the best for each athlete. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sport industry into a new dimension.
300 Pairs of the adidas Futurecraft 4D will be releasing to friends and family, with 5,000 more pairs dropping for the public. 10,000 more pairs are said to release by the end of 2018.