Cats out the bag. Adidas has officially announced it’s partnership with Kanye West putting all rumors to rest. The partnership was unofficially announced by Kanye West during an interview on Hot 97 a few weeks ago resulting in a slew of rumors. Today, Adidas PR put out a statement officially announcing the partnership between both Kanye and Adidas, so stay tuned with Modern Notoriety for more news on this upcoming collab.
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.