adidas Originals has launched its new “Change Is a Team Sport” campaign in celebration of the adidas Superstar’s 50th anniversary. Throughout 2020, adidas Originals promises to “use the power of teamwork to create and inspire positive change in local communities across the globe.”
The kick-off includes the release of a video directed by Jonah Hill featuring a cast of adidas’ family of creators across the worlds of music, fashion, sport and art. Hill explains about the project, “There’s no knowledge without the older generation who did it first. And there’s no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”
“Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change,” says Torben Schumacher, General Manager adidas Originals & Style Global Brand. “Much like the way the adidas Superstar has been the shoe for game- changing creators and teams for 50 years and counting, we’ve looked to our adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”
Look for the Change Is a Team Sport campaign and the 50th anniversary celebration of the adidas Superstar to continue throughout 2020. See more at adidas.com/ChangeIsaTeamSport.