With creativity at the core of the global Neighbourhood concept, adidas Originals will partner with a range of local talent to launch the store, including photographer Charlotte Rutherford, street-artist Malarko, animator Andy Baker, multi-media artist Anna Lomax, photographer Nina Manandhar, and spoken word artist, George the Poet. Working with London born wordsmith George, adidas Originals has created a manifesto for the city. Showcasing the words throughout the store, George and adidas Originals turn conversation into craft and continue to celebrate the minds that make London a truly original city.

To celebrate the opening of the London Flagship Sore, adidas Originals has produced a special edition of 2014’s most coveted silhouette ZX Flux – just 150 pairs being released on Saturday 16th August in the new store. Satellite imagery of the streets of London have been applied across the shoe’s to produce a slick, understated shoe that is clean, considered, and firmly rooted in the culture and character of the city that inspires it.