Original Story (05/06/20): In 2015, adidas introduced the world to the Ultraboost and nothing was the same! The Three Stripes quickly took over the market off of the pure strength of this silhouette and their partnership with Kanye West.
No other colorway of the original Ultraboost created an impact as big as the “Triple White.” As Boost midsoles only came in white when they first released, a clean, tonal look with a Core White upper was the go-to for consumers.
Kanye West also gravitated to this colorway and made it a staple of his wardrobe throughout 2015. From his house to the gym to the stage, Kanye literally wore these everywhere he went, further fueling the BOOST hype train.
It looks like we are soon getting a rare restock of the colorway, as retailer Foot District has added the pair to their online shop with a May 17th release date. More stockists are expected to follow. Grab a look at the Triple White Ultraboost 1.0 below and stay tuned to Modern Notoriety for updates on this re-release.
adidas Ultra Boost 1.0 “Triple White”
Color: Core White
Style Code: S77416
Release Date: May 17, 2020 (Foot District)
Price: $180 USD
Update (05/12/20): The Ultra Boost 1.0 “Triple White” has appeared on the adidas app, confirming its May 17th return. You have until that date to enter the draw on the app. Check out the listing on adidas US.
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Do you remember the first time you ever saw the adidas Ultraboost on feet? We do. This picture captures the moment that changed everything.⠀ ⠀ 📸 via @power_106 , Kanye West Performing at 106's PowerHouse 2015 concert. ⠀ ⠀ – ⠀ ⠀ ¿Recuerdas la primera vez que viste unas adidas Ultraboost puestas? Nosotros sí. Esta imagen captura el momento que lo cambió todo.⠀ ⠀ @adidas #kanyewest #adidasultraboost #adidaskanye #adidasultraboostkanyewest