Los Angeles-based spiritual streetwear brand Advisory Board Crystals is dropping a collection with Guess Jeans titled “The Source.” This collection is a follow-up to ABC’s “Planet Saving Information” project, a collection of hoodies which was created with support by Guess, but unlike that release, this is a true collaboration between the two brands.
The collaboration is represented by the logo “Abc?”, a combination of the Advisory Board Crystals “Abc.” logo and the iconic Guess question mark. The collection also takes inspiration from Guess’ triangle logo.
“The Source” will make its debut at Innersect Shanghai this weekend with a global launch to follow next week. No official images of the collection as of yet, but you can check out some leaked images down below in the meantime. Stay tuned for an official look.
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Introducing our first collaborative project with @guessjeans All aspects of this partnership will be represented by the combination of the Abc. logo, and the iconic guess question mark. “Abc?” is the visual identifier and “The Source” is the ongoing collection title. Playing off of the Guess triangle is an important point of inspiration for this capsule. Pay close attention to triangles and the sum of their geometric parts as demonstrated in the graphic above. “The Source” will make its debut at @innersect_official in Shanghai this weekend with a global launch to follow next week. We are excited to be working with such an established heritage brand who like us, is based out of Los Angeles California. Stay tuned, more soon.