Original Story (09/22/20): NYC streetwear titans Aimé Leon Dore have repeatedly and emphatically proved their footwear prowess with their previous New Balance collaborations. Recently, however, the brand took to Instagram to tease an all-new New Balance 550 using an NYC youth basketball team.
The promo shot showcases Team SONNY, a boys’ basketball team lead by former NBA star Kenny Satterfield, wearing what appears to be three different styles of the upcoming shoe. Each colorway uses tasteful and classic colorblocking, and the trio is comprised of a navy/white pair, a grey/white pair, and a dark green/white pair. The official photo also appears to feature a set of ALD x New Balance apparel and basketball gear in both navy and dark green. Additionally, ALD’s Teddy Santis has been spotted wearing a co-branded red pair, but since this wasn’t part of the initial photo, it’s currently unclear whether or not this pair will be part of the wide release.
New Balance hasn’t released a 550 in quite some time, though the model appears to echo
1994 1989’s New Balance 550 Low (a classic basketball sneaker). You can check out the promo shot (as well as the mysterious red pair) down below. A release of is rumored for October, so expect updates on the Aimé Leon Dore x New Balance 550 to arrive very soon.
Update (10/01/20): Aimé Leon Dore has officially announced the release date for its collaboration with New Balance on the P550 Basketball Oxford. The reintroduction of the 1989 silhouette will occur on October 9th in four colorways, shown below. Sign up to ALD’s mailing list for more info.
Update (09/29/20): Teddy Santis has provided us with a clear look at the upcoming New Balance 550 in the grey colorway. Expect official release info to arrive very soon.
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Reintroducing the P550 Basketball Oxfords. They were originally released in 1989 and haven’t been touched since. The silhouette has been something of an enigma — almost impossible to find information on it. Took us a couple years and a lot of work to bring this shoe back. Everything about the 550’s and what they represented felt like this would be the perfect romance to activate SONNY and the ALD grassroots basketball program. Major hat tip to the whole NB team for giving us this runway and believing in the vision. 🌎❤️
Original Story photos: