Aimé Leon Dore showcases its upcoming Fall/Winter 2020 seasonal collection with “The World’s Borough” campaign. The lookbook and accompanying video doubles as a celebration of the label’s hometown of Queens, NY.

The campaign is titled “The World’s Borough” as that is the nickname for Queens, an accurate title as Queens is the most culturally diverse county in America. This diversity is exemplified in the campaign, which stars an array of people from various walks of life. Each person in the campaign is an NYC entrepreneur, a pioneer in the current fashion landscape, or a member of the ALD family.

In the order from the images below, the campaign stars the Aime Leon Doré AAU basketball team, Tony Greco, Joel & Geraldo Rodriguez, rapper Jadakiss, Sweet Chick’s John Seymour and his daughters, British R&B prodigy Ama Lou, ALD’s Anthony Bigio and Joe Bavasso, Laundry Service’s Danny Nunez, Revlon Creative Director Ruba Abu-Nimah, Travis Bennett (aka Taco of Odd Future) & Christina Nadin, Mikey Chetrit, Zach Bahaj & Matthew Woodruff, Larry of Throwing Fits and his dog Pepper, Eva of Popular Jewelry, Rob McMillen of Mildred NY, pro BMX athlete Nigel Sylvester, María Isabel, Roman Grandinetti, couple Lauren & Jody, Eric Mourkakos of PlantShed, Coco & Tyrrell Winston, the staff at ALD, rapper Smoke DZA, Sterling & Brandon of Drake’s, Sockfluencer Gia Seo, ALD’s Nick Torres and his father, models Donovan Green + Stephanie Cam + Daijia Wilson + Mili Piñeiro, Fischer Smith, Futura and his son 13th Witness, the campaign’s director Harrison Boyce, and models Torey & Khorey McDonald.

The first installment of Aimé Leon Dore FW20 will be available this Friday 11am Eastern Time, in-store and online at

Edit: The FW20 collection has been postponed and is now releasing on Sunday, August 30th. See official statement here.


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