Nike first introduced the “What The” colorway in 2007 when they took characteristics of different Nike SB Dunk Low colorways and combined them all into a single shoe. This mash-up concept has continued throughout the years and has been implemented in Air Maxes, Kobes, KDs, LeBrons, and many other sneaker models.

Jordan Brand has created a “What The” colorway of the Air Jordan 4 to celebrate its 30th anniversary. This Air Jordan 4 colorway combines elements of the White Cement, Military Blue, Fire Red, and Black Cement colorways into a single pair of sneakers. Branding on the shoe includes Nike Air on the heel and a Jumpman tongue tab.

The Air Jordan 4 “What The” will release on November 23rd for a retail price of $200 USD. Check out the images of the sneaker below.

Air Jordan 4 “What The”
Color: White/Fire Red-Tech Grey-Military Blue
Style Code: CI1184-146
Release Date: November 23, 2019
Price: $200 USD

Update(11/15/19): Nike has released the official images of the Air Jordan 4 “What The.” We also want to highlight an overlooked but very cool detail. The lace tips feature the numbers 4362, 4363, 4364, and 4369, the product codes of the four 1989 OG colorways that make up the design of the “What The.” Check out the images below.

Update (8/30/19): Get a clear look at the Air Jordan 4 “What The?”, courtesy of HanZuYing.

Additional photos:


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