Jordan Brand family member Russell Westbrook now owns the record for most triple-doubles. The achievement underscores an undeniable reality: Westbrook is in the midst of one of the greatest individual seasons in NBA history.

The Jordan Brand stands for greatness, so it’s no surprise that Michael Jordan himself sees a kindred spirit in Westbrook, who continues to defy expectations.

“The spirit he plays with can control the energy of an entire game,” says Jordan. “He’s willing to take advantage of every opportunity to help his team win.”

Tonight, Jordan Brand honors Westbrook and his “Why Not?” drive to win with a commemorative “Big 0” spot and a special set of player exclusive shoes coined the Air Jordan XXXI Why Not?. The spot pays tribute to Westbrook and the previous record-holder, the great Oscar Robertson, through a mashup of highlights of the two dynamic players set to the legendary song “Higher Ground” by Stevie Wonder.

The Air Jordan XXXI Why Not? PE combines classic elements from the AJ III PE, first worn by Westbrook on-court in 2013. The silhouette features the iconic black cement colorway with modern materials and a unique Westbrook-specific construction.

The AJ XXXI Why Not? will release April 29 at select Jordan retail locations and As a complement to the shoe, the Why Not? apparel collection is available now on


  1. Jordan!!!! You have to release the pack. Not just the 31 but the 31 and the 3. Quick strike it… drop on the day of formal NBA announcements… do whatever you need, but release this as a XXI/III pack. With the season he’s having it’s an obligation. Oscar Robinson lives in my neighborhood. I’ll gladly take his pack to him if you want. Just saying.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.