The PUMA and ALIFE collab is the real deal, and we’ve got the pics to prove it. The latest Spring/Summer offering sees PUMA jumping into the mens streetwear market with more of a fervor than we’ve previously seen from the brand. The staple pieces here certainly have the ALIFE stamp but remain PUMA through and through. From bold patterned clothes to kicks (aged to resemble kicks worn through the infamously dirty streets of the Big Apple) this collection is sure to be a must have for ALIFE fans. Expect to see these hit ALIFE shelves soon.