Original Story (08/30/21): Alpha Industries first established itself as a clothing manufacturing company by creating products from the US Department of Defense. It has since grown into a worldwide brand offering military-inspired apparel, most famously the MA-1 bomber jacket. The company is now teaming up with New Balance on the footwear brand’s classic 574 silhouette.

First look images of the Alpha Industries x New Balance 574 reveal an all-grey shoe that incorporates durable, water-resistant CORDURA fabric in its construction. Minimal branding is seen on the shoe, with a small Alpha Industries logo embossed onto the lateral heel. However, there is also a large New Balance and “Remove Before Flight” hangtag attached to the top eyelet, similar to the tags found on Alpha Industries clothing.

The Alpha Industries x New Balance 574 is expected to launch in September via the Alpha Industries website and select retailers. Grab a look at the sample below and stay tuned to Modern Notoriety for updates.

Alpha Industries x New Balance 574
Color: Sedona Sage
Style Code: ML574AI2
Release Date: September 18, 2021 (Japan)
Price: ¥16,500 JPY

Update (09/15/21): Official images of the Alpha Industries x New Balance 574 reveal that the shoe comes with interchangeable N logos — one set in grey, the other in “Sedona Sage.” Also revealed are the co-branded insoles dressed in orange, a nod to the inner lining of Alpha Industries’ bomber jackets. These launch via New Balance Japan on September 18th with a retail price of ¥16,500 JPY (approx $150 USD). Stay tuned for any wider release info.

Update (09/10/21): The Alpha Industries x New Balance 574 launches on September 18th in Japan as part of the New Balance Official Online Store 15th Anniversary celebration. No word yet on a stateside release.

Sample first look photo:

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