ASICS debuted the third version of the GEL Lyte in 1990. Since then, the silhouette has become one of the most cherished in sneaker history, loved by both runners and sneakerheads alike.
Just ahead of the silhouette’s 30th anniversary, ASICS is bringing back the original “Citrus” colorway of the GEL-Lyte III. It features a white mesh and leather upper, green suede overlays wrapped around the heel and toe cap, and bold hits of yellow on the silhouette’s signature split-tongue.
The ASICS GEL-Lyte III OG ‘Citrus’ releases on November 15th at select retailers, including Footdistrict, Allike, AFEW, and SNS. German sneaker boutique AFEW went all out with their advertising for this release, creating a campaign featuring professional bodybuilder Steve Benthin. Check out the official images as well as AFEW’s campaign imagery below.
ASICS GEL-Lyte III OG “Citrus”
Style Code: 1191A266-100
Release Date: November 15th, 2019
Price: $120 USD
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How would you describe an OG? This is our way to introduce the legendary OG Citrus colorway, smashed by @steve_benthin_ Shortly before the 30th birthday of the ASICS SportStyle GEL-LYTE III the OG is finally coming back! In 1990 the third version of the GEL-LYTE was released for the first time. Since then the silhouette gained more and more popularity and many designers and stores could design their own version – including us and @steve_benthin_ as you probably know! "Asics Gel-Lyte III OG" •Citrus• | US 7.0 – 11.5 | 119.95€ | 15.11.2019 – 00:00 AM – ONLINE FIRST @asics_team @asicseurope @asicsgallery @asics @asics_sportstyle @asicsworld @asics_addict #ASICS #GelLyteIII #OG #Citrus