Montréal-based streetwear brand Atelier New Regime celebrates the growth and maturity of their label throughout the ever-challenging journey of the fashion industry with the new “Championship Collection”.

Created in 2009, the streetwear label has established itself as a representation of freedom and creativity with prominent slogans and the striking use of the color orange, demonstrated in the “Hometown Heroes” bomber jacket. Atelier New Regime strives themselves on their values of hard work and excellence, making this a truly authentic launch.

Taking the spotlight is a 14K yellow gold championship ring featuring the signature Atelier New Regime logo, an ode to dedication and resilience. The collection’s “Hometown Heroes” bomber jacket, initially debuted in February 2016, is the first variant since the original. The Montréal brand enlisted the help of Remy Carriat, a traditional French tannery, in order to provide the finest materials. Featuring reworked artwork, the jacket celebrates going against all odds in the pursuit of excellence in a brand new way with black-on-black embroidery on the back that reads “Born To Lose, Built To Win.”

The Atelier New Regime “Championship Collection” will be released exclusively and globally via on January 28th. Take a look at some of the official product shots below.

Atelier New Regime “Hometown Heroes” Bomber Jacket
Release: January 28, 2021

Atelier New Regime “Championship Collection” T-Shirt
Release: January 28, 2021


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