BAPE and hip-hop have been synonymous since the days of Clipse and The Neptunes. In the early ’00s, BAPE founder NIGO developed a longstanding friendship with Pharrell over admiration of each other’s sense of style. Shortly after, rappers like Pusha-T, Kanye West, and Lil Wayne were all rocking BAPE, helping popularize the Japanese label in the US and in hip-hop culture worldwide.
In an embrace of its hip-hop heritage, BAPE is partnering with Dreamville and Jet Life, two record labels founded by J. Cole and Curren$y, on reworks of the BAPE STA sneaker. Spitta Andretti (aka Curren$y) provided a look at the Jet Life x BAPE STA on his Instagram, while Dreamville’s Bas also took to the ‘gram to share a peek of his crew’s BAPE collab.
Grab a first look at the Jet Life and Dreamville BAPE STAs below and stay tuned to Modern Notoriety to find out if these will see a major release.