BBC x adidas NMD Hu “Digijack” Pack

Pharrell’s latest adidas collab adds to the long list of colorway options for the NMD Hu sneaker. The “Digijack” pack is a special release from Pharrell’s streetwear brand, Billionaire Boys Club, and includes two different color options, green and blue, in BBC’s Digijack print.

The words “HEART” and “MIND” are embroidered on each foot, which is a reference to BBC’s mantra, “Wealth is of the heart and mind, not the pocket”. The heel tabs are also different on each foot: one features BBC’s “B” logo, while the other features the adidas trefoil.

BBC x adidas NMD Hu “Digijack” Green
BBC x adidas NMD Hu “Digijack” Blue

The blue pair will be available at and other select retailers, while the green pair will be a bit more limited, available exclusively at Billionaire Boys Club locations. Both will retail for $250 and will release on May 3rd.

BBC x adidas NMD Hu “Digijack” Blue
Color: Power Blue/Core Black/Cloud White
Style Code: EF7387
Release Date: May 3rd, 2019
Price: $250


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